Terms and Conditions

Agreement to these terms

We are Qwualiti Ltd (company number 12859664), providing the Websites by Area Leaders service and trading as Area Leaders (“we”, “us” or “our”). We operate websites.arealeaders.co.uk and we build websites for local businesses, then host them and look after them.

By using this website, booking a call or buying our service, you agree to these terms. If you are acting for a company or another organisation, you confirm that you have authority to bind it. You must be at least 18 years old.

These are our general terms. A proposal, order form or other written agreement accepted by both parties may set out additional or different terms for paid work. If there is a conflict, that accepted written agreement takes priority for the relevant service.

Our service is intended for business customers. Nothing in these terms limits any statutory rights that cannot lawfully be limited.

1. Using this website

You may browse the website and use its content for your own lawful personal or internal business purposes. You may print or save a reasonable number of pages for those purposes.

You must not:

• use the website in a way that breaks the law or infringes another person's rights;
• attempt to gain unauthorised access to the website, its server or connected systems;
• introduce malware, overload the service or interfere with its operation;
• scrape, systematically extract or reproduce a substantial part of the website, except for normal search-engine indexing; or
• misrepresent our content, identity, services or relationship with you.

2. What we build

Website descriptions and prices explain our usual service but are not, by themselves, a binding offer. Paid work starts when we accept an order or proposal, agree the scope and receive any payment due before work begins.

We build your website around the jobs listed on your Google Business Profile, which is the free listing that shows your business on Google Search and Google Maps. How many pages that comes to depends on how many jobs you list, so we confirm the scope with you in writing before we start.

We will provide the service with reasonable care and skill. Dates are estimates unless an accepted written agreement expressly makes a date binding. We may use suitably qualified employees, contractors and service providers to deliver the work, while remaining responsible for our obligations to you.

3. What we need from you

To allow us to deliver the agreed work, you must:

• provide accurate information, genuine business details and timely instructions;
• provide your phone number, address, opening hours, the jobs you want the site to cover and either photos of your work or your agreement to use stock photos to start;
• give us the access we need to your Google Business Profile and, where relevant, your domain name;
• respond to questions within five working days, unless we agree another timeframe;
• maintain secure control of your accounts and tell us promptly about access changes or suspected security incidents;
• ensure you have the rights to the photos, words, logos and other materials you give us, and a lawful basis for any personal information in them; and
• comply with the terms of third-party platforms used for your work.

We are not responsible for delay or additional cost caused by missing access, information, approvals or other dependencies outside our reasonable control.

4. Fees and billing

Fees and payment dates are shown on the relevant pricing page, proposal or invoice. There are two ways to pay for a website, and you choose which one before we start.

We are not VAT registered, so there is no VAT to add to these prices.

The monthly plan

The monthly plan is £495 to build, then £99 a month. The build fee is due before we begin and covers designing and building the site, writing a page for each of the jobs you list, setting your business details out so they match your Google Business Profile, and putting the site live.

The monthly fee starts when the site goes live and covers hosting, security, keeping the site fast, and the domain we manage for you where we manage it. It also includes up to two change requests a month, for example updating a phone number, your hours, a photo or a paragraph of text.

A change request is counted by the request, not by its size, so asking us to update a phone number and asking us to rebuild a whole section each count as one. If what you want amounts to a redesign or a substantial new build, we will quote for it before we start rather than treat it as included.

Buying the site outright

The one-off price is from £4,999. We say from because a business with thirty jobs listed is a bigger build than one with six, so we confirm your price in writing before we start rather than after we finish. Hosting and looking after the site afterwards are optional and quoted separately.

Both plans

If you already have a domain name for your business, we use it as it is and there is no charge for that. If you need a new one, we buy it at the price our registrar charges us, with no mark-up, and register it in your name.

You must pay valid invoices by their due date. If an undisputed payment is overdue, we may pause the service after reasonable notice. This does not remove your obligation to pay for service already supplied.

5. Cancellation

The monthly plan runs on a rolling monthly basis. There is no minimum term and no tie-in. You may cancel at any time by giving us 30 days' written notice. Fees remain due during those 30 days, and nothing further is due after them. There is no exit fee.

If you cancel by the end of your second month we refund that month's fee. The full terms of that promise, including what it does and does not cover, are in section 6.

At the end of the notice period we take the site down, because on the monthly plan the site is ours and we host it (see section 9). Your domain name, your business name, your photos and your words remain yours, and we will give you reasonable help to move your domain to you or to whoever you choose next. We do not hold a domain to force you to stay.

The build fee is not refundable once the build has started, because it pays for work already done.

6. The second-month promise

If you decide to stop for any reason, you can cancel by the end of your second monthly service period and we will refund the monthly fee for that second month. You do not have to give a reason and we will not ask you to demonstrate a result.

This is a promise about your freedom to leave, not a promise about outcomes. It is not a promise about where you appear on Google, how many enquiries you receive or what those enquiries are worth, which depend on time, customer behaviour, third-party platforms and other factors. See section 7.

What the promise covers

The monthly fee for the second monthly service period of the monthly plan. It does not cover the first month's fee, and it does not cover the build fee, which pays for work already carried out. It does not cover a domain bought on your behalf or other approved third-party costs. The one-off purchase option, and any separately scoped project, follow their own terms.

How to claim

Email hello@arealeaders.co.uk on or before the last day of your second service period, or within 14 days after it ends. We will refund that month's fee to the original payment method.

What you keep

Your domain name, your business name, your photos and your words are yours throughout, and we will give you reasonable help to move your domain to you or to whoever you choose next. On the monthly plan the website itself is ours and we host it, so it comes down when the service ends (see sections 5 and 9). Nothing that was already yours is removed.

7. What we do and do not promise

We build, host and look after your website with reasonable care. We do not promise any particular position on Google, any particular amount of traffic, enquiries, bookings or revenue, and we do not promise uninterrupted service. How Google decides what to show is Google's decision and it changes over time.

What we can do is make sure your website is not the thing holding you back: that it exists, that it is quick on a phone, and that it says clearly what you do and where you do it. Anyone who promises you a position on Google is guessing.

Studies, figures and examples shown on this website are published industry research or demonstrations of how the work looks. They explain the problem. They are not a forecast of what will happen to your business.

8. Third-party services and accounts

Building and running your site involves third parties, including your domain registrar, our hosting provider, Google Business Profile and the HighLevel platform we use for booking calls and contact forms. Their own terms, policies, pricing and technical limits apply.

You keep primary ownership and control of your domain name and your Google Business Profile; we normally work through delegated access. We are not responsible for a third party's outage, suspension, policy decision or change, but we will take reasonable steps within the agreed scope to help diagnose or respond to the issue.

9. Who owns what

On either plan, your domain name, your business name, your logo, your photos and the words about your business are yours throughout, and stay yours. You give us a licence to use them as needed to build and run the site while we are working for you.

On the monthly plan

We own the website itself and we host it. That is why the build is £495 to build rather than a few thousand: you are renting the site, not buying it. If you cancel, the site comes down, and section 5 explains what happens next.

If you buy the site outright

Ownership of the finished website transfers to you when we receive your final payment. From that point the site is yours to keep, host anywhere, change, or hand to another developer to work on.

Our own materials

We or our licensors keep the intellectual-property rights in this website and in our pre-existing methods, templates, software, systems and know-how, which every build uses. Except for the limited website-use permission in section 1, no rights in those are granted without our written permission.

If you buy your site outright, we also grant you a perpetual, non-exclusive, royalty-free licence to use our pre-existing template code as it is built into your own website, including hosting it wherever you like, modifying it and having someone else work on it. That licence covers your site as we hand it over to you. It does not give you the right to resell, redistribute or repurpose our underlying templates, methods or systems as a template, product or service for anyone else.

You must not give us materials that infringe another person's rights.

10. Confidentiality and personal information

Each party will use the other's confidential information only for the agreed relationship, protect it with reasonable care and disclose it only to people who need it and are bound by appropriate confidentiality duties.

Our handling of personal information is described in our Privacy Policy. That includes enquiries sent through a contact form or booking calendar on a site we build and host for you.

11. Acceptable use of our services

You must not ask us to create, publish or automate anything that is unlawful, deceptive, defamatory, discriminatory, infringing, malicious or contrary to a third-party platform's rules. This includes impersonation, unauthorised access, and claims about your business that are not true, such as qualifications or accreditations you do not hold.

We may refuse or pause an instruction that we reasonably believe breaches this section or exposes either party to legal or security risk. We will explain the concern where it is lawful and practical to do so.

12. Website availability, links and corrections

We aim to keep the website accurate and available, but it is provided on an “as available” basis. We may update, suspend or withdraw any part of it without notice, and we do not promise it will always be uninterrupted, secure or free from errors.

Content is general information and is not legal, financial or other regulated professional advice. We may correct errors in descriptions, prices or availability at any time; where a correction affects an accepted order, we will discuss it with you before proceeding.

13. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.

Subject to that, we are not liable for indirect or consequential loss, loss of profit, revenue, anticipated savings, goodwill, opportunity or data arising from use of the website or service. We are also not liable to the extent a loss is caused by inaccurate client information, a client instruction, failure to meet a client responsibility, or an event outside our reasonable control. Liability for the paid service may be further addressed in the accepted proposal or agreement.

14. Suspension and termination

Either party may end the service in accordance with section 5. Either party may end an agreement immediately by written notice if the other commits a serious breach that cannot be remedied, or does not remedy a remediable serious breach within 14 days after written notice.

We may suspend website access or service delivery where reasonably necessary to address a security risk, unlawful use, a material breach or overdue undisputed payment. Provisions intended to continue, including confidentiality, ownership, accrued payment obligations, liability and governing law, remain in effect.

15. Changes to these terms

We may update these website terms by publishing a revised version and changing the date at the top. Revised terms apply to later website use and new orders. They do not retrospectively change an accepted paid-service agreement unless that agreement permits the change or both parties agree it.

16. Governing law and disputes

These terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except where applicable law gives you a mandatory right to bring proceedings elsewhere.

Before starting formal proceedings, each party should give the other written details of the dispute and allow at least 30 days for a good-faith attempt to resolve it, unless urgent action is needed to protect rights, confidential information or security.

17. Contact us

Questions, notices and complaints about these terms can be sent to: